We get results
Search Engine Optimization
On an average 40,000 queries are searched on Google every second. Which directly gives us a signal that our website should rank on the first page of Search Engine Result Page (S.E.R.P.). So that we can get maximum of customers to our website.
Suppose, if someone is searching for shoes. Then there is a high probability that a user is going to purchase a pair of shoes. And if you have an optimized website then your website will rank at the top of that search. And that particular user might get converted into your customer.